Astrotalk's e-commerce arm Astrotalk Store has reached a daily GMV run rate of around Rs 1 crore and processed 1.6 million orders in 2025, according to the company. It has also launched a dedicated platform for gemstones as it looks to expand its presence in the spiritual products segment.

Launched in November 2024, Astrotalk Store sells spiritual and wellness products such as Rudraksha, Pyrite, crystal jewellery, zodiac bracelets, Vastu products, spiritual combos and yantras. The company said the business was incubated with an initial investment of Rs 30 lakh to test the category.

The company attributed the demand for these products to recommendations made during astrology consultations. It added that the store was created to offer an organised marketplace with a focus on sourcing and authenticity.

Astrotalk has now launched a standalone platform for gemstones. According to the company, the platform offers precious and semi precious stones with lab certification, astrological consultation and a replacement policy. It believes the category remains fragmented due to limited transparency around sourcing and certification.

The company also added that it adds more than 30 products every month across categories. Anmol Jain, co-founder of Astrotalk, said the company has focused on sourcing, merchandising and new product launches over the past year. He added that the dedicated gemstones platform is intended to build customer trust in the category.

GoKwik, which provides checkout solutions to Astrotalk Store, said the brand has recorded consistent growth on its platform and has built an organised online marketplace for spiritual commerce.

Earlier this year, Astrotalk had announced that its e-commerce vertical generated more than Rs 140 crore in revenue in 2025 and was operating at an annualised revenue run rate of over Rs 200 crore. The company had also disclosed an additional investment of Rs 40 crore to scale inventory, strengthen its supply chain and expand product categories. At the time, Astrotalk Store offered more than 300 SKUs and outlined plans to add another 500 products by FY27.