Rural auto fintech platform Tractor Junction has received a Certificate of Registration from the Reserve Bank of India (RBI) to operate a non banking financial company (NBFC) through its wholly owned arm, Dhanrise Finance Private Limited.

The company said Dhanrise has received a Type II NBFC ND ICC licence and will start lending operations in October 2026, beginning with Rajasthan and Madhya Pradesh. It plans to expand to Gujarat, Maharashtra, Chhattisgarh and Uttar Pradesh in phases.

According to Tractor Junction, Dhanrise will focus on financing used tractors and rural vehicles, targeting an estimated Rs 50,000 crore credit gap in the segment. The company aims to disburse Rs 100 crore in loans over the first 24 months, with typical loan sizes ranging from Rs 3 lakh to Rs 5 lakh.

The company said it will use AI based valuation, computer vision driven condition assessment, satellite imagery and a 120 point tractor inspection framework to reduce loan approval time from 8 to 10 days to less than 24 hours. It will leverage Tractor Junction’s network of over 6 crore annual platform visitors, retail operations across 100 cities in six states and its fintech arm FINJ, which facilitates about Rs 350 crore in rural vehicle loans every month through over 30,000 channel partners. 

“India has more than ten dedicated used car financiers, but not a single institutional used tractor specialist, even though the unmet credit need is Rs 50,000 crore,” said Rajat Gupta, CEO and Founder of Tractor Junction. 

The regulatory approval comes after Tractor Junction reported revenue of Rs 198.4 crore in FY26, a 62% increase from the previous year. The company said it is on track to reach Rs 400 crore in revenue in FY27. In November 2025, it raised Rs 200 crore ($22.6 million) in a Series A funding round led by Astanor, with participation from existing investors Info Edge and Omnivore.