Matrimony.com’s wedding services vertical has pivoted to a commission-based model from the previous subscription model, Murugavel Janakiraman, managing director and CEO, said during the company’s Q1 FY27 post-earnings call.

Beyond its flagship matchmaking brand BharatMatrimony, the company operates WeddingBazaar, an online marketplace for wedding-related services including photography, make-up, mehndi, wedding planning, catering and decoration, as well as Mandap.com, a wedding venue booking platform. 

These relatively new offerings fall under Matrimony.com’s Marriage Services & Others stream, which reported an EBITDA loss of Rs 3.8 crore in the April-June quarter, while revenue was flat year-on-year at Rs 1 crore.

However, management is focused on scaling the business instead of achieving break-even and remains bullish on its growth prospects.

“We expect the new other initiative, wedding services, to pick up growth momentum this quarter and scale up in the coming quarter. We definitely see the growth momentum happening there as well,” said Janakiraman. 

Matrimony.com uses AI for profile and photo validation: AI has become central to Matrimony.com’s core operations. Describing one use case for AI, the management said it has nearly fully automated the process of profile and photo validation on its matchmaking platform.

“AI is being used in a lot of automations. Earlier, we used to hire people to do profile validations and photo validations. Today, these kinds of things can be pretty much done through AI,” Matrimony.com’s CEO told analysts.

To improve customer experience, Matrimony.com has introduced AI chatbots to respond to user queries. While the management said the company is also using AI on the product side, it provided few details.

Luv.com goes regional to rival Aisle: The company is pursuing a regional strategy to scale Luv.com, which competes against Aisle in the serious matchmaking space. It has launched Malayalam Luv.com and said it may launch in other regions soon. Matrimony.com also operates a dating app called MeraLuv, which exclusively targets Indian Americans.

“Aisle is probably 20 years old and generated around Rs 40 crore in revenue last year. We definitely see that there’s an opportunity. That’s the reason we bought the domain name Luv.com. We also realised that the strength of matrimony is in the regional space, and Aisle, again, is not a single brand. They have multiple brands as well. So we also think that going regional on Luv.com may be a good strategy,” said Janakiraman.

The company plans to invest heavily in marketing and profile acquisition to expand Luv.com.

“We’re definitely going to invest. We’re going to improve our product offering and be one of the best players in this segment in the serious matchmaking space. The product price is definitely good. We are 100% verified, and we have some USPs. So it’s about marketing and getting more profiles, because in matchmaking or matrimony, the profile actually is important. We’re going to invest while we launch Malayalam Luv. We may launch other regions as well,” Matrimony.com’s chief said.

In Q1 FY27, the company’s marketing expenses stood at Rs 47.4 crore, while the company spent Rs 184.2 crore under this expense head in FY26.

Matrimony.com also operates a jobs portal — ManyJobs.com — which remains focused on Tamil Nadu for now, with national expansion likely only after it reaches stronger operating metrics. 

Matrimony.com mulls moving Supreme Court in trademark infringement case: In an exchange filing, Matrimony.com said it was considering an appeal to the Supreme Court after the Madras High Court set aside a July 2022 order dismissing a trademark infringement suit against the company.

The original suit, filed by FreeElective Network, alleged that Matrimony.com was infringing on its registered trademark Jodi365. The dispute arose after the latter launched the matchmaking platform ‘Jodii’, targeting Tamil users, in 2021 under its flagship brand BharatMatrimony.

The plaintiff had sought an injunction restraining Matrimony.com from allegedly infringing on its trademark Jodi365 by using a “deceptively similar trademark Jodii”. However, the Madras HC dismissed the suit in 2022 and held that the term ‘Jodi’ has not acquired distinctiveness. Consequently, FreeElective Network filed an appeal before the Madras HC, challenging that ruling.

In an order dated August 11, 2026, a two-judge bench comprising Justice P Velmurugan and K Govindarajan said it found merit in the contentions made by the proprietor of Jodi365. It noted that Matrimony.com itself had filed the trademark applications for Jodii, both as a label and a word, claiming exclusive rights over the mark. Therefore, it “cannot take a contrary stand before this court that the trademark is descriptive”.

“We find in the case on hand that there is a deceptive similarity between the appellant’s mark [Jodi365] and the respondent’s mark [Jodii] and agree with the contention of the appellant’s counsel that the customers who are desirous of availing the services of the appellant are likely to be confused and enrol with the respondent’s website thinking that they are associated with each other,” the court said.

Key operational metrics: Matrimony.com said it added 2.72 lakh paid subscribers during the April-June quarter of FY27, a growth of 15.9% quarter-on-quarter and 3.1% year-on-year.

Average transaction value (ATV) for the matchmaking business rose 4.2% year-on-year to Rs 4,973. However, on a quarter-on-quarter basis, ATV declined from Rs 5,329.

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