Morrell has a commercial interest here, which he discloses: He works at Cloudflare and thinks its infrastructure is well suited to running those additions. He’s not wrong. But it’s the general opportunity to match customizability with stability that matters so much.

There are really (really) good reasons why vendors haven’t allowed customizability of their core products. Enterprise software companies limit deep customization to prevent high maintenance costs, security risks, and broken system updates. Oh, and to prevent their products from becoming convoluted bloatware. No matter how much you may want feature X, that feature would likely be irrelevant to almost everyone else, so adding it would complicate the product for the majority. No one wants that.

Customers have long paid consultants to customize software or they’ve hired developers to do it themselves (all while taking care not to violate their vendor licenses). Morrell points to Salesforce, which has spent years letting businesses build their own logic into its platform. In other words, AI didn’t invent extensibility. No, AI just makes it incredibly cheap. There’s a meaningful opportunity here for customers who can describe the change they need but have never been able to get it built. Some will save money on software or customizations they previously bought, while others will finally get software that nobody could profitably sell them.