Nvidia’s head of sustainability pushed back against the groundswell of anti-AI sentiment that’s unfurled over the last few weeks, attributing the backlash partly to a “fear of the unknown.”

“A lot of us feel that around AI,” Josh Parker said at Semafor’s The Next 3 Billion event, calling those fears a “fundamental” human response. “How is it going to impact our lives in general? So listening to the questions and trying to understand and provide transparency and data about the sustainability results that we see, the actual impacts of data centers.”

The story “is actually a very good one, and water is a really good example of that,” he added.