TikTok's ‘For You' feed shows users a continuous stream of personalised videos, even when those are related to mental health struggles and body image.

The more a user interacts with a certain type of content, the more TikTok's ‘For You' feed algorithm recommends similar content. This design can be harmful when such endless and repeated exposure involves, for example, content about sadness, isolation or body image. These ‘rabbit holes' can have a detrimental impact on users' mental health, especially that of vulnerable adults and minors.

These preliminary findings focus on both risk assessment and mitigation measures.

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