The Paris and Boston-based company has unveiled a new look for the first time in its 14-year history. Chief marketing officer Darius Meadon described the brand’s original look as “trustworthy” with a dark blue Sans Serif font, aimed at selling the then new category of third-party marketplaces. Today clients come to Mirakl for innovation and cutting-edge technology, Meadon said.  

Mirakl sells three services: A marketplace platform, an advertising platform, and a platform that helps sellers sell products on multiple marketplaces. Its clients include Macy’s, Best Buy, Ulta Beauty, and Lowe’s.