Wholesome snacking brand Farmley has unveiled the third edition of its Healthy Snacking Report at the India Healthy Snacking Summit (IHSS) 2026. Based on responses from more than 6,000 participants across age groups, professions, and cities, the report highlights evolving consumer preferences toward nutrition, functionality, convenience, and ingredient transparency.

According to the report, protein is becoming an important consideration beyond the fitness segment, with 86% of respondents saying it influences their snack choices. Around 32% said they are willing to pay a premium for protein rich products.

The report also indicates increasing preference for natural ingredients, with 61% of respondents favouring snacks sweetened with jaggery or dates over refined sugar.

Ingredient transparency emerged as the most important factor for 62% of respondents while choosing a snack brand, ahead of celebrity endorsements and influencer recommendations. Consumers are increasingly looking for clear information on ingredients, sourcing, and nutritional value before making a purchase.

More than half of the women surveyed said they are interested in snacks formulated to support nutritional needs during different phases of the menstrual cycle, indicating demand for products focused on women’s health.

The report also found that quick commerce continues to play a key role in snack purchases. Around 31% of respondents said they prefer Blinkit for buying snacks, followed by Zepto at 16% and Instamart at 15%.