The company launched Business Hub in ChatGPT as a beta program. Business Hub is a self-service way for businesses to contribute their business information to ChatGPT and allows companies to see how people are engaging with them in ChatGPT. Businesses can also create a dedicated agent for their business.

In the Business Hub, brands can create a profile for their business. Once verified, they can update details and product information for the business. Brands can create business profiles without creating an agent. Features for specific businesses, like multi-unit businesses, will be built out over time, according to Benji Shomair, vp of monetization at OpenAI.