Zeta Global and Palantir Technologies announced a strategic partnership to bring customer and operational intelligence together on a shared AI infrastructure.
As part of the agreement, Zeta will rearchitect its Data Cloud on Palantir Foundry, the company’s data integration and AI platform. That will allow Zeta’s Athena AI engine to access a broader range of enterprise data and deliver real-time marketing decisions and automation.
The companies say the integration will help enterprises connect governed operational data with marketing execution, creating a foundation for agentic AI applications. Zeta’s customer data and decisioning capabilities will be combined with Foundry’s data governance, ontology, and operational infrastructure to support marketing use cases ranging from customer acquisition to retention.
“Palantir has built the infrastructure the world’s most sophisticated institutions run on, and Zeta has built the intelligence infrastructure that powers how enterprises acquire, grow, and retain customers,” Zeta CEO David Steinberg said in a release. He said the partnership could generate more than $100 million in annual revenue for Zeta over the coming years.
Palantir CEO Alex Karp said the partnership will bring the benefits of AI to enterprise marketing while helping organizations maintain governance and control over their data.
The companies also said Palantir will support Zeta’s go-to-market efforts, making Zeta’s marketing intelligence capabilities available to eligible Foundry customers.
Here are this week’s AI-powered martech releases and news.
June 25, 2026
ActiveCampaign released Active Intelligence 2.8, an update that changes how it learns brand identities to draft marketing assets and automated sequences. This version uses artificial intelligence to remember corporate voice guidelines, colors, logos, and specific strategic priorities across design sessions.
Adobe accelerated the adoption of its enterprise marketing architecture by establishing new technology and agency partnerships at the Cannes Lions event. The system functions as an underlying infrastructure layer that orchestrates generative artificial intelligence models, applications, and creative workflows.
Adobe GenStudio updated its enterprise product suite to manage end-to-end content creation, corporate compliance reviews, and campaign analytics. The application uses integrated artificial intelligence to generate marketing assets that automatically match pre-programmed brand guidelines and design systems.
Alorica partnered with Crescendo to integrate an artificial intelligence platform designed for customer experience operations into its service offerings. The product coordinates automated workflows across voice and chat systems, allowing customer support operations to handle initial consumer interactions.
Aurasell introduced Agent Builder, a capability added to its go-to-market platform to create automated sales and operational workflows. Users input natural language commands to design artificial intelligence agents that gather structured and unstructured consumer data across communication channels.
CallMiner added real-time artificial intelligence support features to its conversation intelligence platform to guide contact center staff during live customer phone calls. Employees initiate the feature within their workflow to query the company’s internal knowledge base for answers to specific consumer questions.
Citelens launched a visibility analytics platform built for generative engine optimization to track how corporate profiles appear within artificial intelligence environments. The software scans responses generated by platforms such as ChatGPT, Claude, and Perplexity to report how often a specific brand is cited or recommended relative to its competitors.
Contentful released Palmata, a brand-monitoring product designed to track corporate reputation across artificial intelligence search engines. The application scans online data footprint sources, public market content, and competitor information to evaluate how models present information about a business.
DISQO launched AI Search Lift, a measurement product designed to trace the exact impact of advertising campaigns inside large language models and conversational search interfaces. The platform uses a consumer-consented research panel and an exposed-versus-control testing methodology to determine if marketing media drives brand exploration.
DoubleVerify expanded its DV Authentic AdVantage product to Meta and TikTok to evaluate digital media quality and performance. The software utilizes AI-driven optimization alongside pre-bid data analysis to align digital advertisements with brand-appropriate video content and language preferences.
Efficiently Connected introduced SurfaceGX, an analytics and visibility repair application focused on corporate data positioning inside artificial intelligence answers. The software reviews machine-generated summaries to isolate where business profiles lack proper source links or contain outdated descriptions.
Five9 released an updated version of its Voice AI Agents, introducing a multi-agent orchestration architecture built for autonomous customer self-service. The system utilizes low-latency streaming, background noise management, and turn-taking detection to conduct phone conversations with customers.
Framer shipped Framer 3.0, a major update that integrates artificial intelligence agents directly into its visual website design workspace. Users converse with the agent within the design canvas to build web pages, adjust layouts, fix broken internal links, and make layouts fully responsive.
Hightouch introduced Lifecycle Studio, a data-orchestration product designed to manage multi-stage customer marketing campaigns directly from central data warehouses. The software uses visual workflow builders to map out consumer touchpoints, transactional milestones, and real-time audience messaging logic.
HitPaw upgraded its image creation software to HitPaw FotorPea V5.5.0, combining text-to-image generation, editing, and photo restoration into a single workflow. The update features a realism model designed to alter the visual style of generated graphics, making them appear more lifelike.
Hootsuite launched Wisdom, an artificial intelligence agent designed to monitor, filter, and respond to incoming social media signals for corporate communication teams. The software analyzes real-time audience interactions across multiple channels to categorize user intent, track brand sentiment, and draft replies based on previous corporate engagement patterns.
HUMAN Security introduced the HUMAN Ad Integrity Suite, an ad verification platform designed to evaluate the authenticity of digital media content and web traffic. The system uses artificial intelligence to analyze the context and intent of web pages, distinguishing between human interactions and machine-generated data designed to mimic authentic ad space.
Infosys, the ANA’s Global CMO Growth Council, and LIONS launched the CMO AI Hub, a professional learning and collaboration platform for chief marketing officers. The system operates via a secure conversational interface powered by the Infosys Aster marketing suite to answer natural language business queries.
LiveRamp launched agentic artificial intelligence pilot programs tailored for food delivery, specialty retail, and grocery commerce media networks. The software layers orchestration protocols on top of existing data clean rooms and application programming interfaces to automate marketing paths from consumer transactions to ad campaigns.
Lytho released AI Expert Reviewers, introducing automated compliance agents into enterprise content production workflows. The agents function within existing review paths or via a web browser extension to scan text, graphics, and presentations in real time for regulatory or brand guidelines violations.
Markup AI launched Content Guardian Agents, a compliance suite featuring specialized sub-agents to monitor enterprise textual outputs. The software scans, scores, and modifies raw drafts to align with corporate guidelines regarding voice, clarity, and inclusive language before publication.
Mundial Media introduced its Brand Sentiment Report, a cookieless advertising measurement tool built on its Cadmus AI contextual engine. The software analyzes page-level content across a network of more than 750 multicultural digital publishers to measure consumer brand associations in real time.
NewtonX announced Synthetic Personas, a B2B audience simulation solution that generates on-demand buyer insights for research, marketing, and product teams. The application creates custom artificial intelligence simulations trained on an enterprise’s unique research paired with identity-verified professional behavioral data.
NielsenIQ introduced NIQ Cadence, a compound artificial intelligence operating system tailored for evaluating corporate marketing effectiveness. The infrastructure coordinates predictive modeling, econometric forecasting data, and market trend tracking into integrated performance dashboards.
Nudge raised $1.1 million in pre-seed funding and launched its Agentic Commerce Platform to track and manage product recommendations across artificial intelligence chat applications. The platform measures product visibility at the individual stock-keeping unit level inside engines like ChatGPT and Gemini.
Rhei partnered with MadeMultiplatform to deploy a collaborative digital asset distribution system across European media networks. The system connects asset catalogs to digital storefronts to sync inventory status, track usage licensing, and automate multi-language content localization updates.
Smartly unveiled Smartly Synapse, an artificial intelligence orchestration and memory architecture built into its digital advertising technology platform. The system coordinates specialized agents across separate marketing channels to streamline media planning, creative design, and budget allocation.
SurfaceGX updated its core reporting dashboards to include competitive share-of-voice reporting inside conversational search engines. The technology isolates how often specific corporate domains are used as foundational source material by automated models when answering industry-specific user queries.
Verve introduced Verve Intelligence, an advertising software platform that maps consumer intent signals across mobile apps, conversational interfaces, and traditional search. The technology ingests more than 1 billion data points daily, combining mobile engagement signals, search data, and conversational inputs into predictive demand indexes.
Zenarate extended its Frontline Performance Platform by introducing Evolve, an agentic customer interaction platform to configure automated voice and digital workflows. The self-service software allows non-technical operations teams to test, validate, and update artificial intelligence chat and voice systems using the exact same operational logic applied to human service staff.
June 11, 2026
Aimzer introduced the AI Visibility Framework to calculate how digital systems recognize and present company listings. The methodology tracks evaluation indicators, such as recommendation counts and citation presence, in conversational text generated by models like Claude or ChatGPT.
Artemis Labs launched WP Rank, a search engine optimization tool that operates within the WordPress administration area. The software evaluates live search results to find attainable keyword opportunities based on the strength of competing websites.
Athos Commerce released its Intelligent Discovery Platform to connect digital shoppers with product inventories across multiple retail networks. The system parses customer behavioral tracking and search texts to identify buyer intentions even when written inputs contain errors.
Attest introduced Attest Explore to provide asynchronous consumer interview capabilities within its core market research software. The platform uses artificial intelligence to moderate multiple digital discussion panels simultaneously using standardized question formats.
Clarvos released new additions to its marketing platform, integrating artificial intelligence governance, computer vision, and predictive analytics. The system coordinates specialized tools to analyze marketing assets, identify visual trends across social networks, and simulate consumer reactions to creative materials before campaigns go live.
Close launched Chloe, an artificial intelligence sales agent operating within its customer relationship management system. The virtual assistant automatically updates records, draft email responses, and analyzes historical deals to find patterns that close transactions.
Coevera introduced new artificial intelligence capabilities inside its 6.2 software release to update its business database operations. The updated platform parses incoming files to sort inventory categories, flag data anomalies, and automatically update customer profiles.
Constant Contact launched an integrated application inside ChatGPT to support email outreach workflows. The program uses artificial intelligence to generate draft text, select layout templates, and build campaign parameters from conversational prompts.
Deece unveiled an artificial intelligence platform designed to track corporate procurement and supplier communication channels. The software analyzes vendor agreements, flags line-item cost variations, and automatically generates delivery schedules.
Edimakor unveiled a video-generation feature that turns inventory photos into video advertisements. The system isolates items from background noise, matches visual pacing to selected audio clips, and automatically applies animation layouts.
FreakOut launched Hawk, an artificial intelligence agent designed for independent social media advertising operations. The system monitors live campaign results, adjusts budget allocations across distinct ad networks, and automatically adjusts bid values.
Groundhog launched Live Commerce Booster to increase audience attendance during digital shopping broadcasts. The software monitors viewer interaction signals in real time and automatically adjusts stream distributions across social applications.
Inbox Monster launched Custom QA, an email verification tool containing a built-in sendability score metric. The platform evaluates message rendering across multiple devices, runs pre-deployment spam checks, and automatically analyzes body copy for delivery risks.
LiveRamp connected its data collaboration network to OpenAI to support marketers running advertising campaigns in ChatGPT. The platform uses server-to-server data pipelines to track consumer actions resulting from these advertisements and sends conversion signals directly to the system to measure financial returns.
Minerva launched a consumer marketing platform, alongside a development collaboration with OpenAI. The application parses client purchase data to build demographic buckets and simulate how distinct audiences respond to promotional media.
Nice launched NICE Labs, an artificial intelligence innovation division focused on customer service operations. The facility designs autonomous digital agents capable of resolving service requests through voice and text pipelines.
NIQ unveiled six artificial intelligence capabilities at its C360 conference to expand its retail analytics software suite. The systems coordinate market measurement tools to analyze shifts in product demand, predict supply needs, and identify pricing anomalies across global supply channels.
Novus appointed Andrew Layman as Vice President of Analytics and Data Science to direct its hyper-local media tracking systems. The executive oversees the engineering teams building automated data pipelines that calculate how geography influences consumer purchasing trends.
Ogury launched SONA, an agentic software solution designed to align audience media planning with campaign execution. The system analyzes historical placement data to select target demographics and automatically coordinates ad deliveries across publishers.
Orange Marketing partnered with Funnel Clarity to deploy an artificial intelligence system that tracks visibility gaps within sales pipelines. The software monitors communication frequencies between representatives and prospects to automatically flag stale accounts.
Pega introduced artificial intelligence coding agents to automate workflows for building corporate applications. Digital assistants automatically turn plain-language requirements into functional application architectures, database structures, and interface layouts.
Raptive launched Raptive Intelligence, appointed John Roa as Chief AI Officer, and acquired AlchemyAI to upgrade its publisher services platform. The integrated technology structure uses artificial intelligence to scan web content, target specific reader demographics, and automatically place advertisements.
Siteimprove established an updated content intelligence framework to assess the relevance of corporate text in automated search queries. The software evaluates webpage copy against artificial intelligence answer models to identify information gaps and automatically calculate visibility ranks.
Sprinklr introduced LLM Insights, an artificial intelligence capability integrated within its consumer analytics software. The software scans large language models to identify how brands are mentioned in automated responses, tracking visibility rates and contrast positions against competitors.
Synup launched its AI Content Assistant to generate visual media for social media marketing applications. The software automatically converts text descriptions into branded image assets, video layouts, and promotional text copy.
Tells launched Gideon, an artificial intelligence monitoring tool that audits outbound text message campaigns. The system runs real-time content checks against thirty distinct compliance categories to catch delivery risks before messages leave the platform.
Vidmob launched Vidmob360, an operational layer that integrates advertising performance data into third-party artificial intelligence workflows. The software uses the Model Context Protocol to feed creative data into automated assistants, enabling marketers to evaluate whether media assets comply with brand protocols.
June 4, 2026
AdLift integrated the Claude AI model into Tesseract to analyze web traffic patterns and identify where software tools crawl and gather data from websites. Marketers use the resulting analytics to track how machine learning programs interact with corporate web properties.
AdRoll launched a Model Context Protocol server to connect its advertising data repository with artificial intelligence software. The system transmits advertising metrics directly into programs like ChatGPT and Claude. Users write text prompts inside those external applications to extract performance reports and manage digital ad campaigns.
Afiniti released a centralized decision platform for business communication centers to manage customer interactions. The software uses machine learning models to analyze consumer data history and predict client retention risks. It routes incoming calls to specific staff members based on those pattern predictions to support customer lifetime value.
EDO deployed an autonomous platform, AdEngage, to optimize convergent television advertising campaigns. The software relies on machine learning models to monitor live viewer engagement metrics across streaming and broadcast networks. It automatically shifts budget allocations between networks based on immediate audience actions.
Bloomreach released an artificial intelligence agent for general use to lower customer churn rates in e-commerce. The program tracks shopper actions to identify users who show signs of leaving a brand. It constructs and delivers targeted text messages or email discounts to those specific individuals to re-engage them.
Brandaxis introduced a measurement platform to monitor corporate visibility in machine learning responses. The software scans AI search results to see how often a specific brand appears in user-generated text. Businesses review the resulting metrics to track their digital footprint relative to competitors.
Brandclickx launched an online news and strategic analysis portal for business executives. The platform aggregates sector reports and publishes operational guides regarding corporate artificial intelligence implementation. Leaders read the material to coordinate technology updates across their organizations.
Brandi AI introduced Sentiment Hub to track how artificial intelligence platforms describe companies. The system checks language models to determine whether automated answers present a positive, neutral, or negative corporate view. It monitors changes in these machine-generated definitions over time to alert corporate teams.
Broadvoice added GoEngage and AI Analyst features to its GoContact communication platform. The software records client conversations and applies voice-processing models to convert speech into searchable data. Managers read the automated text summaries to spot service trends and track employee performance.
CoSchedule launched Smart Editor for corporate marketing departments. The writing workspace includes embedded machine learning tools for drafting and modifying document copy. Writers feed notes into the interface to produce drafts or check style guidelines inside a single screen.
CreatorOS released Nutcake to manage influencer marketing campaigns. The system utilizes machine learning algorithms to scan social media profiles and verify audience metrics. Brand managers use the platform to coordinate contracts, review content drafts, and trace campaign payouts.
Deece introduced a campaign management platform to change how marketing teams outline new projects. The software processes project parameters using language models to automatically generate clear campaign briefs. This framework keeps external agencies and internal teams aligned on creative targets.
DoorDash converted its advertising division into a global commerce media platform. The service displays target ads to shoppers inside the delivery mobile application and website. Merchants buy these digital ad slots to reach local consumers at the point of purchase.
Edimakor updated its video editing software, introducing automated advertisement templates. The system applies computer vision models to match user text notes with video clips. Editors supply raw video files, and the software trims the clips to match selected audio tracks.
Fingerprint launched an automation intelligence interface to identify machine-generated web traffic. The system analyzes visitor interactions to differentiate human clicks from automated software crawlers. Website administrators review the dashboard to block unwanted data scraping by artificial intelligence companies.
Fotor launched AI Vibe Marketing platform to manage visual asset creation. The system uses image-generation models to generate promotional graphics from text descriptions. Creative teams use the digital workspace to modify layout scales, replace backgrounds, and maintain brand colors across images.
Getmentions AI introduced an optimization tool to monitor brand placement within YouTube video transcripts. The software scans video data to verify when creators mention specific products. It compiles these instances so brands can check whether their products are included in the training datasets of search models.
InMobi Advertising launched a programmatic ad system that opens mobile and television ad spaces to automated buyers. The platform interfaces directly with autonomous machine learning purchasing software. These digital agents read pricing data and purchase ad spots without human intervention.
Intuit Mailchimp added analytical data features to its email marketing dashboard. The update uses language processing models to turn standard performance metrics into text descriptions. Users type questions into a text window to receive immediate data summaries about open rates and subscriber trends.
Lifesight introduced a Model Context Protocol system to link marketing measurement metrics with external language models. The software connects corporate data warehouses directly to chat tools like Claude and ChatGPT. Analysts inspect their cross-channel marketing reports using text commands rather than SQL queries.
Mailazy launched an email delivery platform to improve user onboarding for software businesses. The system tracks how new users interact with software during their first login session. It uses predictive models to send automated, behavioral emails when a user stops progressing through the setup steps.
Market Logic Network launched a visibility-tracking service to measure corporate presence in artificial intelligence search engines. The application inputs keywords into digital search engines to identify where corporate data appears. Businesses use the reports to adjust their digital content for search models.
Measured released a Model Context Protocol server that exposes marketing incrementality data to artificial intelligence applications. The link transmits experiment metrics directly into tools like ChatGPT and Claude. Marketers use the setup to run natural-language queries regarding their media spend efficiency.
Netcore launched Audience Agent, a segment creation tool. The software interprets natural-language text descriptions to group customer profiles into specific lists. Marketers state their target audience in plain writing, and the system queries the database to build the segment.
Optimove released Optimove AI, an integrated marketing software suite for consumer messaging. It applies machine learning models to predict optimal delivery times and channels for customer emails. Marketers use the interface to automate campaign tests and track user responses.
Otterlyai introduced a public API, a Claude skill, and a library of 101 marketing workflows. The software connects corporate websites with language model search products to track brand citations. Developers install the API to monitor how different search bots evaluate their web content.
Optiv unveiled an online partner portal powered by ChannelScaler technology to manage vendor relationships. The portal tracks partner performance metrics and sales pipelines within a single interface. Secure data layers partition information so that each vendor only sees its own contract details.
Pando Public Relations launched the intelligence application QueryScope. The platform inspects artificial intelligence search engines to find gaps where a brand is missing from automated answers. Public relations teams read the analysis to determine what topics require more published content.
pharosIQ launched the data-as-a-service platform, atlasIQ. It uses intent-tracking models to identify corporate buyers actively researching technology purchases. It streams these account lists directly into client sales databases to support outbound campaigns.
PropellerAds‘ Niko is an AI assistant for managing ad creation. The conversational agent guides users from account registration to live campaign deployment through a text chat window. It sets target parameters and designs initial ad copies based on user chat responses.
RudderStack launched RudderAI to process customer data platforms connected to Snowflake data warehouses. The software uses predictive models to clean data formats and flag duplicate customer profiles automatically. Data engineers use the tool to prepare customer profiles for downstream marketing applications.
Sitecore acquired the influencer platform Scrunch to trace consumer discovery patterns. The combined system analyzes how social media mentions influence buying behavior inside generative search engines. Marketers review the data to see which online creators drive traffic to their digital stores.
Selltonomy introduced AI Buyability to track online store conversions. The software analyzes product pages to determine if machine learning shopping bots can easily read the inventory details. Merchants review the recommendations to alter page designs so automated buyers can crawl their products.
Shopsense AI launched a shoppable intelligence model to connect broadcast television programs with digital retail stores. The system applies computer vision to identify clothing and products appearing on live television screens. It then generates digital store links so viewers can buy those items on their mobile devices.
Stensul deployed a Model Context Protocol server to control the creation of generative marketing materials. It establishes digital safety boundaries around artificial intelligence writing tools. Enterprise teams use the platform to review machine-generated emails and ensure compliance with brand rules before deployment.
VistaCreate added an AI Writer tool directly into its graphic design application. The feature uses language models to generate short copy alternatives for social media templates and posters. Users select a design layout and type a theme to receive tailored text lines that fit the graphic boundaries.
WP Engine updated its global edge security systems to include advanced bot management tools. The software screens incoming website traffic to identify and categorize automated web scrapers. Website owners use the dashboard settings to block or permit specific artificial intelligence data harvesters.
WSI introduced a digital consulting framework to adjust small business websites for artificial intelligence search systems. The service diagnoses technical coding errors that prevent language models from indexing local business data. Technicians alter the underlying website structure to improve visibility in automated search answers.
ZoomInfo launched GTM AI to provide a verified data foundation for corporate artificial intelligence applications. The headless context layer connects business data points directly to enterprise language models. This integration ensures that autonomous sales agents use accurate corporate records when drafting client messages
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