Wow, Now I See It! - Leveraging the Physiology of Surprise to Help Designers Uncover Desirable Generative Designs robyn.cherinka… Mon, 08/31/2026 - 14:21 Generative AI enables designers to more broadly and rapidly explore design spaces. However, the sheer scale at which designs can be generated makes it difficult to identify which generated concepts deserve further attention. To support this identification process, we explore pupillometry—specifically pupil dilation—as a support signal for design evaluation. We conducted a study with 40 participants who viewed AI-generated bicycle designs while wearing eye tracking glasses to measure pupil dilation and rated designs on perceived surprise, valence, and feasibility. Image Jul 13, 2026 Human-Centered AI Read More 1 Minute Read

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