“Mobile publishers don’t need another generic SEO vendor with an AI label bolted on,” Jessican Abadia, VP Organic said. “They need a partner that already understands how app store algorithms work, because that is the foundation this entire discipline sits on top of.”

What to ask before signing a contract

Beyond the general capability questions that apply to any AEO vendor, mobile-specific procurement should ask for examples of App Store Tag optimization work, a description of how the agency handles Google Play’s Guided Search specifically, and a concrete account of how citation tracking connects back to existing ASO reporting rather than living in a separate dashboard nobody checks.

About Moburst’s Playbook

Moburst is a full-service mobile marketing agency, and its innovation is starting from AEO and letting it inform everything else the firm does, rather than treating it as one channel among many. Moburst still tracks AEO on its own, but also uses what it learns from AI citation patterns to shape ASO, paid acquisition, and creative decisions across the board. That means a shift in how an app shows up in AI answers can guide changes to metadata, messaging, or targeting elsewhere, instead of AEO sitting downstream as an afterthought. Moburst has run integrated mobile marketing programs for over a decade across finance, health, and consumer subscription apps, and it’s applying that same approach by putting AEO at the center rather than the edge.