IEEE Spectrum Machine Learning
2026-06-19 10:00 UTC
Score 35.0
AI-020-20260619-global-ai-ne-afdbf623
Full article
In 2018, Amazon brought me in as the lead UX Sound Designer for Astro, its first consumer home robot . Astro used cameras and other sensors to map and navigate your home and workplace , and could proactively patrol, check up on loved ones, and transport small items using its built-in cargo bin. While there was a well-defined feature set and form factor, initially there was no character direction. In fact, even before Astro had a name, there were two main questions—was it simply Alexa on wheels, or was it a robot with its own character? The Astro team was divided. One option was to focus on Alexa, and treat the mobile robot simply as an added utility. Along with the majority of the UX team, I argued for Astro to not focus on Alexa. Our belief was that a thing that moves through your home and turns toward you with intent can never be just an appliance. People would ascribe character to it whether we wanted them to or not, and so the only question was whether we shaped that character or let it happen by accident. Ultimately, Astro became Astro rather than Alexa , and user testing backed up our decision. People didn’t see the robot as Alexa. They saw it as its own character, and that’s what they wanted it to be. Alexa on the device felt somewhat strange and creepy, but building Astro its own voice was too slow and expensive in 2018. So, we settled on Alexa as a supporting character that handled any actual talking, while Astro was the main character, communicating as much as it c…